In an ever changing multicultural and multilingual world where global travel has never been quicker and easier, the ability to speak a language has become more of a necessity than ever in recorded history. Our European counterparts can not only speak their native language but are often fluent in two or three others as well.
Are we Brits really the language dunces of Europe ? A 2008 government directive allowed schools to drop GCSE language courses from the curriculum due to the funding crisis despite the fact that Business leaders constantly tell us of their particular frustrations claiming that one in ten companies continue to lose contracts because of employees’ inability to speak a foreign language.
The language of world commerce may be English in its various forms, but the language of real success and lasting trade relationships is a clear understanding of the language of the country you are looking to do business with and sell your product into. The day of turning up to a meeting with your printed information and your own ability down to a few words of greeting are no longer enough. Your competitors who have taken more time and trouble by learning the language of their client and showing that necessary respect will win that order. Those companies and organisations that are not preparing for increased cultural and linguistic globalisation will be increasingly marginalised.
Which languages do you speak?
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Elanga was asked recently to deliver a Spanish Language training day to celebrate European Day of Languages at the headquarters of UK Trade and Investment in Derby. As a provider to UKTI a rating from all delegates who took part in the training was essential and Elanga was rated excellent by every delegate taking part in the day long session being the only Midlands company to receive a rating of excellent from all members on this celebratory training day.
Comments from the course members as follows:
Very beneficial. Have been doing business with Spain for a long time but the day helped me to learn a lot that I previously did not know
Created knowledge and confidence in me. Where can we get more of this ? I found it very useful practical experience.
A Midlands ethnic food company, this last week , prepares its product range for export into Europe and Norway. All food labels are required to have the ingredient section translated into six European languages and Norwegian. The company in question required each one of the 100 food product files to be translated into 7 world languages French, German Spanish, Norwegian. Dutch, Danish and European Portugese. Elanga International not only provides the translation but manages the entire project working closely with the company design studio ensuring absolute accuracy by proof reading all food labels prior to going to final print. Each one of the 100 food files is translated into 7 languages.
New FREE Language Success Track interactive language training seminars places are booking quickly. Contact us to reserve a place. For more information please view our sister company
www.languagesuccesstrack.com and contact us for seminar dates in 2009 and 2010
Book now to avoid missing this opportunity to learn a European language for free. We are offering our free language training seminars in French, German, Spanish and Italian.
Our client was on his way to London, letter in hand, to meet with the Prime Minister of an Eastern European country. Shortly before his departure he realised that from the point of view of communication there may well be a problem in that the PM may not understand its content.
He also realised, perhaps more importantly, that by presenting his letter in the language of the person he was looking to do business with he would gain that vital respect and win the order.
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