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Doing Business in Brazil

A  trade mission to Brazil for Midlands companies proved very popular. At least 10 companies were taking part recently in the UKTI trade for export mission to pursue the possibility of new business opportunities in Brazil.

Elanga International provided one of its specialist consultants to brief all the delegates on matters of business etiquette and cultural awarenes.

The day went as follows to help raise awareness of doing business in Brazil

Meet and greet – hello/ pleased to meet you/my name is/ I work for ( job role given here )
Please/ thank you/Sorry/ Excuse me
May I have/ I would like + a few food/ drinks
Yes/no/ cheers!
I understand/ don’t understand/ do you speak English

Bye/ see you soon/ good luck  

The language input was interwoven with a cultural briefing and covered such topics as
What do you do when you greet someone e.g. shake hands/slap them on the back
What are good/bad topics of conversation within the business meeting, do you get down to business immediately or spend some time talking about personal detail or topics of interest which are relevant to the country concerned.

All delegates found the day to be helpful and were looking forward to the trip in March 2010

Cross Cultural Translation in 8 world languages

Elanga International is the provider of tailored language Solutions.

A top trendy British clothing company had their 2008 marketing promotional text professionally written to promote their 2008 Sport range which was to be sent to agents in 8 world countries. Culturally it did not work. It was rejected by agents…not for inaccuracy but because some of the terms used were not understood in different countries and cultures….Elanga provided the solution… adapted it to be linguistically and culturally accepted in 8 world markets. The Export Director can now rest assured that translation will no longer pose a problem…it will not be rejected!

Please come to us to solve your language translation problems. We always find the correct solution.