A trade mission to Brazil for Midlands companies proved very popular. At least 10 companies were taking part recently in the UKTI trade for export mission to pursue the possibility of new business opportunities in Brazil.
Elanga International provided one of its specialist consultants to brief all the delegates on matters of business etiquette and cultural awarenes.
The day went as follows to help raise awareness of doing business in Brazil
Meet and greet – hello/ pleased to meet you/my name is/ I work for ( job role given here )
Please/ thank you/Sorry/ Excuse me
May I have/ I would like + a few food/ drinks
Yes/no/ cheers!
I understand/ don’t understand/ do you speak English
Bye/ see you soon/ good luck
The language input was interwoven with a cultural briefing and covered such topics as
What do you do when you greet someone e.g. shake hands/slap them on the back
What are good/bad topics of conversation within the business meeting, do you get down to business immediately or spend some time talking about personal detail or topics of interest which are relevant to the country concerned.
All delegates found the day to be helpful and were looking forward to the trip in March 2010


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