“The language of business may be English in its various forms but the language of real sucess is the ability to speak some of the language of the person you are looking to do business with.
Gone are the days of turning up to a meeting with smatterings of a language. Your competitor who has done their homework and learnt some of the language will win that vital order ”
Elaine Walker – M.D. Elanga International
“English is no longer enough. For companies wanting to sell Internationally it is essential for British Businesses to realise that their European competitors are able to do business not only in English but also in their own language and often in one or two others. British businesses are slow to realise this and are therefore losing trade and business opportunities“
Elaine Walker – M.D. Elanga International
Much is said about language and the lack of it. See quotes above.
Language is of the utmost importance but it can easily be overlooked that, whilst people will forgive an erreur in language (in fact it can be quaint), they will not forgive you if you get it wrong culturally.
A Cultural gaffe can be a very costly one …………. GET IT RIGHT FIRST TIME
- 1 in 5 UK Exporting companies have lost business due to their inability to communicate in a foreign language.
- 80% of UK Exporting companies cannot conduct business overseas in even one foreign language.
- 75% of the World’s population don’t speak English.
Over 70% of UK trade is with non-English speaking countries.
Please click here for more information and see what our clients think of us.
In 2005 Elanga International was asked to provide Language and Cutural Awareness training to the Asia Market Manager, his wife and 14 year old son, of a global organisation. As a result of providing this training package Elanga International was nominated finalist at the East Midlands International Business Communications Awards 2005. Click here for more information.
- Cultural Awareness training can be provided on an Intensive or weekly basis
- A Tutor is allocated and will move to the client premises or venue of choice
- Sessions can be from an hour in length to whole day experiences
- Individually, small or large group
- Flexible sessions ranging from 12 up to 40 hours depending on your requirements
- It can also be combined with Language Training, as the two are often inseparable
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